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- 73020325 contributor B2241985.
- 73020325 created "[1974]".
- 73020325 date "1974".
- 73020325 date "[1974]".
- 73020325 dateCopyrighted "[1974]".
- 73020325 extent "vi, 218 p.".
- 73020325 identifier "0070375267".
- 73020325 issued "1974".
- 73020325 issued "[1974]".
- 73020325 language "eng".
- 73020325 publisher "New York, Gregg and Community College Division, McGraw-Hill".
- 73020325 subject "659.1".
- 73020325 subject "Advertising.".
- 73020325 subject "HF5823 .L643".
- 73020325 subject "Sales promotion.".
- 73020325 title "The businessman's guide to advertising & sales promotion.".
- 73020325 type "text".