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- 73022313 abstract "Describes the contemporary marketplace, the persuasive role of advertising, and current issues facing the consumer.".
- 73022313 contributor B2244084.
- 73022313 contributor B2244085.
- 73022313 created "[1975]".
- 73022313 date "1975".
- 73022313 date "[1975]".
- 73022313 dateCopyrighted "[1975]".
- 73022313 description "Describes the contemporary marketplace, the persuasive role of advertising, and current issues facing the consumer.".
- 73022313 description "Includes bibliographical references.".
- 73022313 extent "74 p.".
- 73022313 identifier "0070316872".
- 73022313 isPartOf "The Contemporary consumer series".
- 73022313 issued "1975".
- 73022313 issued "[1975]".
- 73022313 language "eng".
- 73022313 publisher "New York, Gregg and Community College Division/McGraw-Hill".
- 73022313 subject "381".
- 73022313 subject "Advertising Psychological aspects.".
- 73022313 subject "Advertising.".
- 73022313 subject "Consumers.".
- 73022313 subject "Consumption (Economics)".
- 73022313 subject "HB201 .I34".
- 73022313 subject "Supply and demand.".
- 73022313 title "Understanding the marketplace [by] Hillis K. Idleman [and] Max O McKitrick.".
- 73022313 type "text".