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- 73078524 contributor B2249549.
- 73078524 created "[1973]".
- 73078524 date "1973".
- 73078524 date "[1973]".
- 73078524 dateCopyrighted "[1973]".
- 73078524 extent "131 p.".
- 73078524 identifier "0871284804".
- 73078524 issued "1973".
- 73078524 issued "[1973]".
- 73078524 language "eng".
- 73078524 publisher "Princeton, Dow Jones Books".
- 73078524 subject "658.8/008".
- 73078524 subject "HF5415 .B355".
- 73078524 subject "Marketing Case studies.".
- 73078524 title "Paths to profit; case studies in marketing success--and failure.".
- 73078524 type "text".