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- 73082793 alternative "How to evaluate your own TV commercial.".
- 73082793 contributor B2253661.
- 73082793 created "1973-".
- 73082793 date "1973".
- 73082793 date "1973-".
- 73082793 dateCopyrighted "1973-".
- 73082793 extent "1 v. (loose leaf)".
- 73082793 issued "1973".
- 73082793 issued "1973-".
- 73082793 language "eng".
- 73082793 publisher "[East Greenwich, R. I., Weaver Pub. Co.,".
- 73082793 subject "659.14/3".
- 73082793 subject "HF6146.T42 M18".
- 73082793 subject "Television advertising.".
- 73082793 title "McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.".
- 73082793 type "text".