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- 73083124 contributor B2253957.
- 73083124 contributor B2253958.
- 73083124 created "1969.".
- 73083124 date "1969".
- 73083124 date "1969.".
- 73083124 dateCopyrighted "1969.".
- 73083124 description "Includes bibliographical references.".
- 73083124 extent "viii, 216 p.".
- 73083124 isPartOf "AMA reprint series".
- 73083124 isPartOf "American Marketing Association. AMA reprint series".
- 73083124 issued "1969".
- 73083124 issued "1969.".
- 73083124 language "eng".
- 73083124 publisher "Homewood, Ill., R. D. Irwin,".
- 73083124 subject "658.8/008".
- 73083124 subject "HF5415 .L326".
- 73083124 subject "Marketing.".
- 73083124 title "Marketing and society: the challenge. Edited for the American Marketing Association by Robert J. Lavidge and Robert J. Holloway.".
- 73083124 type "text".