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- 73180561 contributor B2307817.
- 73180561 created "[1973]".
- 73180561 date "1973".
- 73180561 date "[1973]".
- 73180561 dateCopyrighted "[1973]".
- 73180561 description "Includes bibliographical references.".
- 73180561 extent "xiv, 262 p.".
- 73180561 identifier "0582450322".
- 73180561 isPartOf "Professional perspectives in marketing".
- 73180561 issued "1973".
- 73180561 issued "[1973]".
- 73180561 language "eng".
- 73180561 publisher "[London] Longman".
- 73180561 subject "659.2".
- 73180561 subject "Advertising.".
- 73180561 subject "HM263 .K39".
- 73180561 subject "Marketing.".
- 73180561 subject "Public relations.".
- 73180561 title "The company speaks; communication in modern business management.".
- 73180561 type "text".