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- 73343672 contributor B2338385.
- 73343672 created "[c1973]".
- 73343672 date "1973".
- 73343672 date "[c1973]".
- 73343672 dateCopyrighted "[c1973]".
- 73343672 description "Bibliography: p. [207]-221.".
- 73343672 extent "226 p.".
- 73343672 identifier "3409360522".
- 73343672 isPartOf "Studienreihe Betrieb und Markt, Bd. 15".
- 73343672 issued "1973".
- 73343672 issued "[c1973]".
- 73343672 language "ger".
- 73343672 publisher "Wiesbaden, T. Gabler".
- 73343672 subject "Communication.".
- 73343672 subject "HF5415 .L562".
- 73343672 subject "Marketing.".
- 73343672 title "Marktkommunikation; ein interdisziplinäres Modell.".
- 73343672 type "text".