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- 73620582 contributor B2369873.
- 73620582 contributor B2369874.
- 73620582 created "1972.".
- 73620582 date "1972".
- 73620582 date "1972.".
- 73620582 dateCopyrighted "1972.".
- 73620582 description "Bibliography: p. 20.".
- 73620582 extent "20 p.".
- 73620582 isPartOf "Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 358".
- 73620582 isPartOf "Paper (Purdue University. Institute for Research in the Behavioral, Economic, and Management Sciences) ; no. 358.".
- 73620582 issued "1972".
- 73620582 issued "1972.".
- 73620582 language "eng".
- 73620582 publisher "Lafayette, Ind., Herman C. Krannert Graduate School of Industrial Administration, Purdue University,".
- 73620582 subject "658/.001/9 s 658.8/34".
- 73620582 subject "Advertising New products.".
- 73620582 subject "Attitude change.".
- 73620582 subject "Consumers' preferences.".
- 73620582 subject "HD6483 .P8 no. 358 HF5415.3".
- 73620582 title "An experimental study of attitude change, advertising, and usage in new product introduction, by James L. Ginter and Frank M. Bass.".
- 73620582 type "text".