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- 73622687 contributor B2372378.
- 73622687 contributor B2372379.
- 73622687 created "1973.".
- 73622687 date "1973".
- 73622687 date "1973.".
- 73622687 dateCopyrighted "1973.".
- 73622687 description "Bibliography: leaves 24-26.".
- 73622687 extent "26 l., 10 p.".
- 73622687 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 410".
- 73622687 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 410.".
- 73622687 issued "1973".
- 73622687 issued "1973.".
- 73622687 language "eng".
- 73622687 publisher "West Lafayette, Ind., Krannert Graduate School of Industrial Administration, Purdue University,".
- 73622687 subject "658/.001/9 s 658.1/11/0182".
- 73622687 subject "Advertising Mathematical models.".
- 73622687 subject "HD6483 .P8 no. 410 HF5827".
- 73622687 title "Measuring the cumulative effects of advertising; a reappraisal, by Darral G. Clarke and John M. McCann.".
- 73622687 type "text".