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- 74014910 contributor B2405046.
- 74014910 created "[1974]".
- 74014910 date "1974".
- 74014910 date "[1974]".
- 74014910 dateCopyrighted "[1974]".
- 74014910 description "Includes bibliographical references.".
- 74014910 extent "xi, 239 p.".
- 74014910 identifier "0470949589".
- 74014910 issued "1974".
- 74014910 issued "[1974]".
- 74014910 language "eng".
- 74014910 publisher "New York, Wiley".
- 74014910 spatial "Europe.".
- 74014910 subject "658.8".
- 74014910 subject "HF5415 .W54737 1974".
- 74014910 subject "Marketing Europe.".
- 74014910 subject "Marketing.".
- 74014910 title "Strategic issues in marketing, by Gordon Wills in association with colleagues, especially Martin Christopher [and others]".
- 74014910 type "text".