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- 74082870 contributor B2430719.
- 74082870 contributor B2430720.
- 74082870 contributor B2430721.
- 74082870 created "[1974]".
- 74082870 date "1974".
- 74082870 date "[1974]".
- 74082870 dateCopyrighted "[1974]".
- 74082870 description "Includes bibliographical references.".
- 74082870 extent "xvi, 264 p. ;".
- 74082870 issued "1974".
- 74082870 issued "[1974]".
- 74082870 language "eng".
- 74082870 publisher "Chicago : American Marketing Association,".
- 74082870 spatial "United States".
- 74082870 subject "659.1/0973".
- 74082870 subject "Advertising Research.".
- 74082870 subject "Advertising United States Congresses.".
- 74082870 subject "Corrective advertising United States Congresses.".
- 74082870 subject "HF5813.U6 C727 1973".
- 74082870 subject "Public interest United States Congresses.".
- 74082870 title "Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.".
- 74082870 type "text".