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- 74134877 contributor B2437270.
- 74134877 created "[1971]".
- 74134877 date "1971".
- 74134877 date "[1971]".
- 74134877 dateCopyrighted "[1971]".
- 74134877 description "Includes bibliographical references.".
- 74134877 extent "382 p.".
- 74134877 issued "1971".
- 74134877 issued "[1971]".
- 74134877 language "eng".
- 74134877 publisher "Glenview, Ill., Scott, Foresman".
- 74134877 subject "658.8/008".
- 74134877 subject "HF5415 .P44".
- 74134877 subject "Marketing Management.".
- 74134877 subject "Marketing.".
- 74134877 title "Perspectives in marketing management; readings. Edited by Frederick D. Sturdivant [and others]".
- 74134877 type "text".