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- 74152834 contributor B2442072.
- 74152834 created "1973.".
- 74152834 date "1973".
- 74152834 date "1973.".
- 74152834 dateCopyrighted "1973.".
- 74152834 description "Bibliography: p. 163-164.".
- 74152834 extent "xi, 180 p.".
- 74152834 identifier "0712101233".
- 74152834 issued "1973".
- 74152834 issued "1973.".
- 74152834 language "eng".
- 74152834 publisher "London, Macdonald & Evans,".
- 74152834 subject "659.1".
- 74152834 subject "Advertising campaigns.".
- 74152834 subject "Advertising.".
- 74152834 subject "HF5821 .N53".
- 74152834 title "Advertising; its purpose, principles and practice.".
- 74152834 type "text".