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- 74163375 contributor B2454891.
- 74163375 created "[1973]".
- 74163375 date "1973".
- 74163375 date "[1973]".
- 74163375 dateCopyrighted "[1973]".
- 74163375 description "Bibliography: p. [441]-443.".
- 74163375 extent "xix, 443 p.".
- 74163375 identifier "2040020764".
- 74163375 issued "1973".
- 74163375 issued "[1973]".
- 74163375 language "fre".
- 74163375 publisher "Paris, Dunod".
- 74163375 subject "659.1".
- 74163375 subject "Advertising.".
- 74163375 subject "HF5821 .L34 1973".
- 74163375 title "La publicité; une force au service de l'entreprise. Préf. de Robert Guérin.".
- 74163375 type "text".