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- 74622175 contributor B2554577.
- 74622175 contributor B2554578.
- 74622175 created "1974.".
- 74622175 date "1974".
- 74622175 date "1974.".
- 74622175 dateCopyrighted "1974.".
- 74622175 description "Bibliography: p. 37-38.".
- 74622175 extent "38 p.".
- 74622175 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 445".
- 74622175 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 445.".
- 74622175 issued "1974".
- 74622175 issued "1974.".
- 74622175 language "eng".
- 74622175 publisher "West Lafayette, Ind., Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University,".
- 74622175 subject "658/.001/9 s 381".
- 74622175 subject "Advertising Mathematical models.".
- 74622175 subject "HD6483 .P8 no. 445 HF5827".
- 74622175 subject "Supply and demand.".
- 74622175 title "The measurement of industry advertising effects, by Randall L. Schultz and Dick R. Wittink.".
- 74622175 type "text".