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- 75017249 contributor B2587142.
- 75017249 contributor B2587143.
- 75017249 created "[1970]".
- 75017249 date "1970".
- 75017249 date "[1970]".
- 75017249 dateCopyrighted "[1970]".
- 75017249 description "Includes bibliographical references.".
- 75017249 extent "x, 544 p.".
- 75017249 issued "1970".
- 75017249 issued "[1970]".
- 75017249 language "eng".
- 75017249 publisher "Boston, Houghton Mifflin".
- 75017249 subject "659.1".
- 75017249 subject "Advertising.".
- 75017249 subject "HF5823 .L72 1970".
- 75017249 title "Advertising; mass communication in marketing [by] James E. Littlefield [and] C. A. Kirkpatrick.".
- 75017249 type "text".