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- 75027941%2F%2Fr88 contributor B2597113.
- 75027941%2F%2Fr88 contributor B2597114.
- 75027941%2F%2Fr88 created "[1971]".
- 75027941%2F%2Fr88 date "1971".
- 75027941%2F%2Fr88 date "[1971]".
- 75027941%2F%2Fr88 dateCopyrighted "[1971]".
- 75027941%2F%2Fr88 description "Bibliography: p. 371-372.".
- 75027941%2F%2Fr88 description "Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.".
- 75027941%2F%2Fr88 extent "384 p.".
- 75027941%2F%2Fr88 isPartOf "Penguin education, X183".
- 75027941%2F%2Fr88 isPartOf "Penguin modern management readings".
- 75027941%2F%2Fr88 issued "1971".
- 75027941%2F%2Fr88 issued "[1971]".
- 75027941%2F%2Fr88 language "eng".
- 75027941%2F%2Fr88 publisher "[Harmondsworth, Eng.] Penguin Books".
- 75027941%2F%2Fr88 spatial "United States.".
- 75027941%2F%2Fr88 subject "658.834/08".
- 75027941%2F%2Fr88 subject "Consumer behavior United States.".
- 75027941%2F%2Fr88 subject "HC110.C6 E35".
- 75027941%2F%2Fr88 tableOfContents "Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.".
- 75027941%2F%2Fr88 title "Consumer behaviour; selected readings, edited by A. S. C. Ehrenberg and F. G. Pyatt.".
- 75027941%2F%2Fr88 type "text".