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- 75324990 contributor B2659960.
- 75324990 contributor B2659961.
- 75324990 created "1974.".
- 75324990 date "1974".
- 75324990 date "1974.".
- 75324990 dateCopyrighted "1974.".
- 75324990 description "Bibliography: p. 41-43.".
- 75324990 extent "iii, 44 p., [3] leaves of plates :".
- 75324990 isPartOf "Report (Marketing Science Institute) ; P-43-A.".
- 75324990 isPartOf "Working paper - Marketing Science Institute ; P-43-A".
- 75324990 issued "1974".
- 75324990 issued "1974.".
- 75324990 language "eng".
- 75324990 publisher "[Cambridge, Mass.] : Marketing Science Institute,".
- 75324990 subject "659.1".
- 75324990 subject "Comparative advertising.".
- 75324990 subject "HF5827 .W54".
- 75324990 title "Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris.".
- 75324990 type "text".