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- 75330207 contributor B2665906.
- 75330207 created "1975.".
- 75330207 date "1975".
- 75330207 date "1975.".
- 75330207 dateCopyrighted "1975.".
- 75330207 description "Includes bibliographies and index.".
- 75330207 extent "xi, 414 p. :".
- 75330207 identifier "0330241257 :".
- 75330207 isPartOf "Management series".
- 75330207 issued "1975".
- 75330207 issued "1975.".
- 75330207 language "eng".
- 75330207 publisher "London : Pan Books,".
- 75330207 subject "658.8".
- 75330207 subject "HF5415 .W5474 1975".
- 75330207 subject "Marketing.".
- 75330207 title "Directing the marketing effort / Ray L. Willsmer.".
- 75330207 type "text".