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- 75331304 contributor B2667142.
- 75331304 contributor B2667143.
- 75331304 created "c1966.".
- 75331304 date "1966".
- 75331304 date "c1966.".
- 75331304 dateCopyrighted "c1966.".
- 75331304 description "Includes bibliographical references and index.".
- 75331304 extent "xxxii, 786, S-169 p. :".
- 75331304 issued "1966".
- 75331304 issued "c1966.".
- 75331304 language "eng".
- 75331304 publisher "Chicago : American Marketing Association,".
- 75331304 subject "HF5415 .A57549 1966".
- 75331304 subject "Marketing Congresses.".
- 75331304 title "New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois / edited by John S. Wright and Jac L. Goldstucker.".
- 75331304 type "text".