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- 75502449 contributor B2696817.
- 75502449 contributor B2696818.
- 75502449 created "1974.".
- 75502449 date "1974".
- 75502449 date "1974.".
- 75502449 dateCopyrighted "1974.".
- 75502449 description "Bibliography: p. [473]-480.".
- 75502449 extent "xii, 483 p. :".
- 75502449 identifier "224700704X :".
- 75502449 isPartOf "Dalloz gestion : Marketing".
- 75502449 issued "1974".
- 75502449 issued "1974.".
- 75502449 language "fre".
- 75502449 publisher "Paris : Dalloz,".
- 75502449 subject "658.8".
- 75502449 subject "HF5415 .L4518".
- 75502449 subject "Marketing.".
- 75502449 title "Mercator : théorie et pratique du marketing / Jacques Lendrevie, Denis Lindon, avec la participation de Romain Laufer.".
- 75502449 type "text".