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- 76003750 contributor B2815567.
- 76003750 created "c1976.".
- 76003750 date "1976".
- 76003750 date "c1976.".
- 76003750 dateCopyrighted "c1976.".
- 76003750 description "Bibliography: p. 145-161.".
- 76003750 extent "ix, 161 p. ;".
- 76003750 identifier "0877570736".
- 76003750 issued "1976".
- 76003750 issued "c1976.".
- 76003750 language "eng".
- 76003750 publisher "Chicago : American Marketing Association,".
- 76003750 subject "381".
- 76003750 subject "Diffusion of innovations Congresses.".
- 76003750 subject "HF5415 .P74".
- 76003750 subject "Marketing Congresses.".
- 76003750 subject "Marketing Social aspects Congresses.".
- 76003750 title "Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium / edited by Alan R. Andreasen, Seymour Sudman.".
- 76003750 type "text".