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- 76013091 contributor B2824572.
- 76013091 created "c1977.".
- 76013091 date "1977".
- 76013091 date "c1977.".
- 76013091 dateCopyrighted "c1977.".
- 76013091 description "Includes bibliographical references.".
- 76013091 extent "xvi, 427 p. :".
- 76013091 identifier "0395250072".
- 76013091 issued "1977".
- 76013091 issued "c1977.".
- 76013091 language "eng".
- 76013091 publisher "Boston : Houghton Mifflin,".
- 76013091 subject "658.8".
- 76013091 subject "HF5415 .M2975".
- 76013091 subject "Marketing.".
- 76013091 title "Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.".
- 76013091 type "text".