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- 76042684 contributor B2844862.
- 76042684 created "c1977.".
- 76042684 date "1977".
- 76042684 date "c1977.".
- 76042684 dateCopyrighted "c1977.".
- 76042684 description "Bibliography: p. 371.".
- 76042684 extent "xxii, 378 p. :".
- 76042684 identifier "0882441302".
- 76042684 isPartOf "Grid series in advertising and journalism".
- 76042684 issued "1977".
- 76042684 issued "c1977.".
- 76042684 language "eng".
- 76042684 publisher "Columbus, Ohio : Grid, inc.,".
- 76042684 subject "659.1/13".
- 76042684 subject "Advertising campaigns.".
- 76042684 subject "HF5827 .Q47 1977".
- 76042684 title "Advertising campaigns : formulation and tactics / Leon Quera.".
- 76042684 type "text".