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- 76043997 contributor B2845791.
- 76043997 created "c1977.".
- 76043997 date "1977".
- 76043997 date "c1977.".
- 76043997 dateCopyrighted "c1977.".
- 76043997 description "Includes bibliographies and index.".
- 76043997 extent "xiii, 769 p. :".
- 76043997 identifier "0070720673".
- 76043997 isPartOf "McGraw-Hill series in marketing".
- 76043997 issued "1977".
- 76043997 issued "c1977.".
- 76043997 language "eng".
- 76043997 publisher "New York : McGraw-Hill,".
- 76043997 subject "659.1".
- 76043997 subject "Advertising.".
- 76043997 subject "HF5823 .W7 1977".
- 76043997 title "Advertising / John S. Wright ... [et al.].".
- 76043997 type "text".