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- 76046447 contributor B2847887.
- 76046447 contributor B2847888.
- 76046447 created "c1977.".
- 76046447 date "1977".
- 76046447 date "c1977.".
- 76046447 dateCopyrighted "c1977.".
- 76046447 description "Bibliography: p. 170-172.".
- 76046447 extent "172 p. ;".
- 76046447 identifier "0877570825".
- 76046447 isPartOf "American Marketing Association. Monographs series American Marketing Association ; #5.".
- 76046447 isPartOf "Monographs series - American Marketing Association ; #5".
- 76046447 issued "1977".
- 76046447 issued "c1977.".
- 76046447 language "eng".
- 76046447 publisher "Chicago : American Marketing Association,".
- 76046447 subject "658.8/3".
- 76046447 subject "HF5415.2 .A182".
- 76046447 subject "Marketing research.".
- 76046447 title "Managing the marketing research function / written by Lee Adler, Charles S. Mayer.".
- 76046447 type "text".