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- 76158294 contributor B2868375.
- 76158294 contributor B2868376.
- 76158294 created "[1971, c1972]".
- 76158294 date "1971".
- 76158294 date "[1971, c1972]".
- 76158294 dateCopyrighted "[1971, c1972]".
- 76158294 description "Includes bibliographies.".
- 76158294 extent "xiv, 457 p.".
- 76158294 identifier "0137592418".
- 76158294 issued "1971".
- 76158294 issued "[1971, c1972]".
- 76158294 language "eng".
- 76158294 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 76158294 subject "658.8".
- 76158294 subject "HF5415.13 .K65".
- 76158294 subject "Marketing Management.".
- 76158294 title "Readings in marketing management. Edited by Philip Kotler [and] Keith K. Cox.".
- 76158294 type "text".