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- 76184299 contributor B2870713.
- 76184299 contributor B2870714.
- 76184299 created "[1972]".
- 76184299 date "1972".
- 76184299 date "[1972]".
- 76184299 dateCopyrighted "[1972]".
- 76184299 description "Includes bibliographical references.".
- 76184299 extent "xi, 548 p.".
- 76184299 identifier "003078770X".
- 76184299 isPartOf "Holt, Rinehart and Winston marketing series".
- 76184299 issued "1972".
- 76184299 issued "[1972]".
- 76184299 language "eng".
- 76184299 publisher "New York, Holt, Rinehart and Winston".
- 76184299 subject "658.8".
- 76184299 subject "HF5415 .K585".
- 76184299 subject "Marketing.".
- 76184299 title "Strategic marketing [by] David T. Kollat, Roger D. Blackwell [and] James F. Robeson.".
- 76184299 type "text".