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- 76372941 contributor B2903895.
- 76372941 contributor B2903896.
- 76372941 created "1976.".
- 76372941 date "1976".
- 76372941 date "1976.".
- 76372941 dateCopyrighted "1976.".
- 76372941 description "Includes bibliographical references and index.".
- 76372941 extent "x, 182 p. :".
- 76372941 identifier "0333192877 :0333192885".
- 76372941 isPartOf "Macmillan studies in marketing management".
- 76372941 issued "1976".
- 76372941 issued "1976.".
- 76372941 language "eng".
- 76372941 publisher "London : Macmillan,".
- 76372941 subject "658.5".
- 76372941 subject "HF5415.15 .B35".
- 76372941 subject "New products Management.".
- 76372941 subject "Product management.".
- 76372941 title "Product policy and management / [by] Michael J. Baker, Ronald McTavish.".
- 76372941 type "text".