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- 76453026 contributor B2926711.
- 76453026 created "c1975.".
- 76453026 date "1975".
- 76453026 date "c1975.".
- 76453026 dateCopyrighted "c1975.".
- 76453026 description "Includes bibliographical references.".
- 76453026 extent "viii, 283 p. :".
- 76453026 isPartOf "Systèmes-décisions : Section Marketing".
- 76453026 issued "1975".
- 76453026 issued "c1975.".
- 76453026 language "fre".
- 76453026 publisher "Paris : Presses universitaires de France,".
- 76453026 subject "Advertising.".
- 76453026 subject "HF5415 .S869".
- 76453026 subject "Marketing.".
- 76453026 title "La Stratégie marketing : le plan de marketing et la stratégie commerciale : synthèse et recueil de textes classiques / Michel Chevalier et Richard Fenwick.".
- 76453026 type "text".