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- 76454321 contributor B2928188.
- 76454321 created "1975.".
- 76454321 date "1975".
- 76454321 date "1975.".
- 76454321 dateCopyrighted "1975.".
- 76454321 description "Includes bibliographical references.".
- 76454321 extent "512 p. :".
- 76454321 identifier "3409365621 :".
- 76454321 issued "1975".
- 76454321 issued "1975.".
- 76454321 language "ger".
- 76454321 publisher "Wiesbaden : Betriebswirtschaftlicher Verlag Gabler,".
- 76454321 subject "HF5415 .M2993".
- 76454321 subject "Marketing.".
- 76454321 title "Marketing heute und morgen : Entwicklungstendenzen in Theorie u. Praxis / hrsg. von Heribert Meffert.".
- 76454321 type "text".