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- 76473353 alternative "De l'étude de motivation ...".
- 76473353 contributor B2950307.
- 76473353 created "c1976.".
- 76473353 date "1976".
- 76473353 date "c1976.".
- 76473353 dateCopyrighted "c1976.".
- 76473353 extent "xxiii, 422 p. :".
- 76473353 identifier "2040078037".
- 76473353 isPartOf "Dunod entreprise".
- 76473353 isPartOf "Série Gestion commerciale et marketing".
- 76473353 issued "1976".
- 76473353 issued "c1976.".
- 76473353 language "fre".
- 76473353 publisher "Paris : Dunod,".
- 76473353 subject "658.8/34".
- 76473353 subject "Advertising Psychological aspects.".
- 76473353 subject "HF5415.3 .J6 1976".
- 76473353 subject "Motivation research (Marketing)".
- 76473353 subject "Sales promotion.".
- 76473353 title "De l'étude de motivation à la création publicitaire et à la promotion des ventes / Henri Joannis.".
- 76473353 type "text".