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- 77002337 contributor B3019670.
- 77002337 created "c1977.".
- 77002337 date "1977".
- 77002337 date "c1977.".
- 77002337 dateCopyrighted "c1977.".
- 77002337 description "Includes bibliographies and indexes.".
- 77002337 extent "xiv, 478 p. :".
- 77002337 identifier "0471682357".
- 77002337 isPartOf "Wiley/Hamilton series in marketing".
- 77002337 issued "1977".
- 77002337 issued "c1977.".
- 77002337 language "eng".
- 77002337 publisher "Santa Barbara : Wiley,".
- 77002337 subject "658.5".
- 77002337 subject "HF5415.15 .P39".
- 77002337 subject "Product management.".
- 77002337 title "Product management : strategy and organization / Edgar A. Pessemier.".
- 77002337 type "text".