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- 77010985 contributor B3029123.
- 77010985 created "c1978.".
- 77010985 date "1978".
- 77010985 date "c1978.".
- 77010985 dateCopyrighted "c1978.".
- 77010985 description "Includes bibliographical references and indexes.".
- 77010985 extent "xvii, 636 p. :".
- 77010985 identifier "0070608814".
- 77010985 isPartOf "McGraw-Hill series in marketing".
- 77010985 issued "1978".
- 77010985 issued "c1978.".
- 77010985 language "eng".
- 77010985 publisher "New York : McGraw-Hill,".
- 77010985 subject "658.8".
- 77010985 subject "HF5415 .S745 1978".
- 77010985 subject "Marketing.".
- 77010985 title "Fundamentals of marketing / William J. Stanton.".
- 77010985 type "text".