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- 77018019 contributor B3036780.
- 77018019 contributor B3036781.
- 77018019 created "c1978.".
- 77018019 date "1978".
- 77018019 date "c1978.".
- 77018019 dateCopyrighted "c1978.".
- 77018019 description "Includes bibliographies.".
- 77018019 extent "xii, 427 p. :".
- 77018019 identifier "0205059805 :".
- 77018019 issued "1978".
- 77018019 issued "c1978.".
- 77018019 language "eng".
- 77018019 publisher "Boston : Allyn and Bacon,".
- 77018019 subject "658.8".
- 77018019 subject "HF5415 .K453".
- 77018019 subject "Marketing Case studies.".
- 77018019 subject "Marketing Decision making.".
- 77018019 subject "Marketing Management.".
- 77018019 title "Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.".
- 77018019 type "text".