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- 77020291 contributor B3038690.
- 77020291 contributor B3038691.
- 77020291 created "c1977.".
- 77020291 date "1977".
- 77020291 date "c1977.".
- 77020291 dateCopyrighted "c1977.".
- 77020291 description "Includes bibliographies and index.".
- 77020291 extent "v, 258 p. :".
- 77020291 isPartOf "Series (American Marketing Association) ; no. 40.".
- 77020291 isPartOf "Series - American Marketing Association ; # 40".
- 77020291 issued "1977".
- 77020291 issued "c1977.".
- 77020291 language "eng".
- 77020291 publisher "Chicago : American Marketing Association,".
- 77020291 subject "658.8".
- 77020291 subject "HF5415 .I5793 1977".
- 77020291 subject "Marketing Congresses.".
- 77020291 subject "Marketing Vocational guidance Congresses.".
- 77020291 title "The new role of the marketing professional : 1977 business proceedings / edited by Peter J. LaPlaca.".
- 77020291 type "text".