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- 77021554 contributor B3039999.
- 77021554 created "c1978.".
- 77021554 date "1978".
- 77021554 date "c1978.".
- 77021554 dateCopyrighted "c1978.".
- 77021554 description "Includes bibliographical references and index.".
- 77021554 extent "xvi, 430 p. :".
- 77021554 identifier "0063878496".
- 77021554 issued "1978".
- 77021554 issued "c1978.".
- 77021554 language "eng".
- 77021554 publisher "New York : Harper & Row,".
- 77021554 subject "658.8".
- 77021554 subject "Consumers.".
- 77021554 subject "HF5415 .R555".
- 77021554 subject "Marketing.".
- 77021554 title "Marketing : basic concepts for decision making / Donald P. Robin.".
- 77021554 type "text".