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- 77024308 contributor B3043263.
- 77024308 created "c1978.".
- 77024308 date "1978".
- 77024308 date "c1978.".
- 77024308 dateCopyrighted "c1978.".
- 77024308 description "Includes bibliographical references and indexes.".
- 77024308 extent "xvi, 576 p. :".
- 77024308 identifier "0135582059".
- 77024308 issued "1978".
- 77024308 issued "c1978.".
- 77024308 language "eng".
- 77024308 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 77024308 subject "658.8".
- 77024308 subject "HF5415 .N47".
- 77024308 subject "Marketing.".
- 77024308 title "Marketing principles : a broadened concept of marketing / William G. Nickels.".
- 77024308 type "text".