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- 77024923 contributor B3043919.
- 77024923 contributor B3043920.
- 77024923 contributor B3043921.
- 77024923 created "c1977.".
- 77024923 date "1977".
- 77024923 date "c1977.".
- 77024923 dateCopyrighted "c1977.".
- 77024923 description "Includes bibliographies and indexes.".
- 77024923 extent "xi, 559 p. ;".
- 77024923 identifier "0877570981 :".
- 77024923 isPartOf "Series (American Marketing Association) ; no. 41.".
- 77024923 isPartOf "Series - American Marketing Association ; no. 41".
- 77024923 issued "1977".
- 77024923 issued "c1977.".
- 77024923 language "eng".
- 77024923 publisher "Chicago : American Marketing Association,".
- 77024923 subject "658.8".
- 77024923 subject "HF5415 .M2979 1977".
- 77024923 subject "Marketing Congresses.".
- 77024923 title "Contemporary marketing thought : 1977 educator's proceedings / edited by Barnett A. Greenberg and Danny N. Bellenger.".
- 77024923 type "text".