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- 77028022 contributor B3047188.
- 77028022 contributor B3047189.
- 77028022 created "c1978.".
- 77028022 date "1978".
- 77028022 date "c1978.".
- 77028022 dateCopyrighted "c1978.".
- 77028022 description "Includes bibliographies.".
- 77028022 extent "viii, 259 p. :".
- 77028022 identifier "082990204X :".
- 77028022 issued "1978".
- 77028022 issued "c1978.".
- 77028022 language "eng".
- 77028022 publisher "St. Paul : West Pub. Co.,".
- 77028022 subject "658.8".
- 77028022 subject "HF5415 .P4423".
- 77028022 subject "Marketing.".
- 77028022 title "Marketing in action : an experiential approach / Robin T. Peterson, Wilbur W. Stanton, Arthur A. Whatley.".
- 77028022 type "text".