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- 77083036 contributor B3059340.
- 77083036 created "c1978.".
- 77083036 date "1978".
- 77083036 date "c1978.".
- 77083036 dateCopyrighted "c1978.".
- 77083036 description "Includes bibliographies and index.".
- 77083036 extent "xxviii, 576 p. :".
- 77083036 identifier "0201030578".
- 77083036 isPartOf "Addison-Wesley series in marketing".
- 77083036 issued "1978".
- 77083036 issued "c1978.".
- 77083036 language "eng".
- 77083036 publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
- 77083036 subject "658.8".
- 77083036 subject "HF5415.13 .H83".
- 77083036 subject "Marketing Management Case studies.".
- 77083036 subject "Marketing Management.".
- 77083036 subject "Marketing.".
- 77083036 title "Marketing management : a planning approach / G. David Hughes.".
- 77083036 type "text".