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- 77560435 contributor B3189486.
- 77560435 created "1977.".
- 77560435 date "1977".
- 77560435 date "1977.".
- 77560435 dateCopyrighted "1977.".
- 77560435 description "Includes bibliographies and index.".
- 77560435 extent "290 p. :".
- 77560435 identifier "3110068826".
- 77560435 isPartOf "Marketing Management ; 3".
- 77560435 issued "1977".
- 77560435 issued "1977.".
- 77560435 language "ger".
- 77560435 publisher "Berlin ; New York : de Gruyter,".
- 77560435 subject "658.8".
- 77560435 subject "Decision making.".
- 77560435 subject "HF5415.13 .O65".
- 77560435 subject "Marketing Management.".
- 77560435 subject "Product management.".
- 77560435 title "Operationale Entscheidungshilfen für die Marketingplanung : [Herrn Professor Dr. Karl Christian Behrens zum 70. Geburtstag] / hrsg. von Günther Haedrich.".
- 77560435 type "text".