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- 78014428 contributor B3263248.
- 78014428 contributor B3263249.
- 78014428 created "c1978.".
- 78014428 date "1978".
- 78014428 date "c1978.".
- 78014428 dateCopyrighted "c1978.".
- 78014428 description "Bibliography: p. 579-602.".
- 78014428 extent "x, 604 p. :".
- 78014428 identifier "0877571139".
- 78014428 issued "1978".
- 78014428 issued "c1978.".
- 78014428 language "eng".
- 78014428 publisher "Chicago : American Marketing Association,".
- 78014428 subject "658.8/3".
- 78014428 subject "HF5415.2 .R33".
- 78014428 subject "Mail surveys.".
- 78014428 subject "Marketing research.".
- 78014428 subject "Questionnaires.".
- 78014428 subject "Sampling (Statistics)".
- 78014428 subject "Telephone surveys.".
- 78014428 title "Readings in survey research / edited by Robert Ferber.".
- 78014428 type "text".