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- 78017563 contributor B3267017.
- 78017563 contributor B3267018.
- 78017563 created "c1979.".
- 78017563 date "1979".
- 78017563 date "c1979.".
- 78017563 dateCopyrighted "c1979.".
- 78017563 description "Includes bibliographical references and indexes.".
- 78017563 extent "xix, 572 p. :".
- 78017563 identifier "0876260563 :".
- 78017563 issued "1979".
- 78017563 issued "c1979.".
- 78017563 language "eng".
- 78017563 publisher "Cambridge, Mass. : Winthrop Publishers,".
- 78017563 subject "658.8".
- 78017563 subject "HF5415 .H543".
- 78017563 subject "Marketing.".
- 78017563 title "Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr.".
- 78017563 type "text".