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- 78052940 contributor B3282804.
- 78052940 created "1978.".
- 78052940 date "1978".
- 78052940 date "1978.".
- 78052940 dateCopyrighted "1978.".
- 78052940 description "Includes bibliographical references.".
- 78052940 extent "viii, 427 p. :".
- 78052940 identifier "0256020507".
- 78052940 issued "1978".
- 78052940 issued "1978.".
- 78052940 language "eng".
- 78052940 publisher "Homewood, Ill. : R. D. Irwin,".
- 78052940 subject "658.8 19".
- 78052940 subject "HF5415 .R334 1978".
- 78052940 subject "Marketing.".
- 78052940 title "Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.".
- 78052940 type "text".