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- 78165355 contributor B3321236.
- 78165355 contributor B3321237.
- 78165355 created "1972.".
- 78165355 date "1972".
- 78165355 date "1972.".
- 78165355 dateCopyrighted "1972.".
- 78165355 extent "ix, 219 p.".
- 78165355 issued "1972".
- 78165355 issued "1972.".
- 78165355 language "eng".
- 78165355 publisher "Homewood, Ill., Dow Jones-Irwin,".
- 78165355 subject "659.13".
- 78165355 subject "Advertising.".
- 78165355 subject "HF5827 .H4".
- 78165355 title "Specialty advertising in marketing [by] George L. Herpel and Richard A. Collins.".
- 78165355 type "text".