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- 78371409 contributor B3397578.
- 78371409 created "1978.".
- 78371409 date "1978".
- 78371409 date "1978.".
- 78371409 dateCopyrighted "1978.".
- 78371409 description "Includes bibliographical references (p. [373]-378) and index.".
- 78371409 extent "383 p. :".
- 78371409 identifier "3110068818".
- 78371409 isPartOf "Marketing Management ; 4".
- 78371409 issued "1978".
- 78371409 issued "1978.".
- 78371409 language "ger".
- 78371409 publisher "Berlin ; New York : de Gruyter,".
- 78371409 subject "Advertising Psychological aspects.".
- 78371409 subject "HF5415.2 .S15".
- 78371409 subject "Marketing research.".
- 78371409 subject "Motivation research (Marketing)".
- 78371409 title "Psychologische Marktforschung / Ernst F. Salcher.".
- 78371409 type "text".