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- 78376480 contributor B3403515.
- 78376480 created "1978, c1975.".
- 78376480 date "1978".
- 78376480 date "1978, c1975.".
- 78376480 dateCopyrighted "1978, c1975.".
- 78376480 description "Bibliography: p. 957.".
- 78376480 extent "965 p. :".
- 78376480 identifier "3409366989 :".
- 78376480 issued "1978".
- 78376480 issued "1978, c1975.".
- 78376480 language "ger".
- 78376480 publisher "Wiesbaden : Betriebswirtschaftlicher Verlag Gabler ; Hamburg ; Wiesbaden : ILS-Institut für Lernsysteme,".
- 78376480 subject "659.13/3".
- 78376480 subject "Advertising, Direct-mail Handbooks, manuals, etc.".
- 78376480 subject "HF5861 .H32".
- 78376480 subject "Marketing Handbooks, manuals, etc.".
- 78376480 title "Handbuch des Direct-Marketing / hrsg. von H. Dallmer, R. Thedens.".
- 78376480 type "text".