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- 78630767 contributor B3461693.
- 78630767 contributor B3461694.
- 78630767 created "[1967]".
- 78630767 date "1967".
- 78630767 date "[1967]".
- 78630767 dateCopyrighted "[1967]".
- 78630767 description "Bibliography: leaves 43-44.".
- 78630767 extent "44 l.".
- 78630767 isPartOf "Institute for Research in the Behavioral, Economic and Management Sciences. Institute paper no. 195".
- 78630767 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic and Management Sciences. Paper no. 195".
- 78630767 issued "1967".
- 78630767 issued "[1967]".
- 78630767 language "eng".
- 78630767 publisher "Lafayette, Ind., Herman C. Krannert Graduate School of Industrial Administration, Purdue University".
- 78630767 subject "659.13/2".
- 78630767 subject "Advertising, Magazine.".
- 78630767 subject "HD6483 .P8 no. 195".
- 78630767 title "A taxonomy of magazine readership applied to problems in marketing strategy and media selection, by E. A. Pessemier and D. J. Tigert.".
- 78630767 type "text".