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- 78636882 contributor B3462351.
- 78636882 contributor B3462352.
- 78636882 created "1971.".
- 78636882 date "1971".
- 78636882 date "1971.".
- 78636882 dateCopyrighted "1971.".
- 78636882 description "Bibliography: p. 40-41.".
- 78636882 extent "51, 9 p.".
- 78636882 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 314".
- 78636882 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 314.".
- 78636882 issued "1971".
- 78636882 issued "1971.".
- 78636882 language "eng".
- 78636882 publisher "Lafayette, Ind., Herman C. Krannert Graduate School of Industrial Administration, Purdue University,".
- 78636882 subject "081 s 659.1/01/84".
- 78636882 subject "Advertising Mathematical models.".
- 78636882 subject "HD6483 .P8 no. 314 HF5827".
- 78636882 title "Testing distributed lag models of advertising effect; an analysis of dietary weight control product data, by Frank M. Bass and Darral G. Clarke.".
- 78636882 type "text".